posted November 02, 2006 09:00 AM            

For last fall's class, here was our list of questions. They need to be tailored to your individual business plan.

1) Where to find customers, where are they paying attention, what type of media, or other electronic resources?

2) What is the range people are willing to pay, compare different packages.

3) What do you pay performers?

4) Will my plan attract professional musicians, or new performers? what level of expertise will I attract?

5) What group offers the most potential growth, which type of artist will bring the most business?

6) What companies offer benchmarks in areas (ex.customer service) that we should strive to be like?

Here's the Bistro forum for last spring's 604 class.

to do

due November 9 for discussion in class that week

posted November 02, 2006 06:22 PM         

Marketing Research Problem
• What is the range people are willing to pay for these advertising services? Determine what is least amount that still has a value but still is economical. What is the most amount an artist will pay for these services?

posted November 08, 2006 05:05 PM            

2) What is the range people are willing to pay, compare different packages. This business will not require a payment from customers if we are successful in receiving advertisers requests to advertise on our site.

3) Which logo / slogan / web site design accomplishes which branding and usability objective? Logo is determined already.
Web site design will be attractive, fun and easy navigation will be implemented

4) How do customers naturally segment?

5) What customer segment offers the most potential growth? growth will be accomplished within the online community for interested individuals....search engines will bring them to our site.

posted November 08, 2006 07:49 PM            

The customers I am seeking to attract are small professional groups, soloists and music students. Small groups could be acquired through music/entertainment publications like ArtVoice or FreeTime, and also by soliciting agents who represent the artist. Direct prospecting can also be worthwhile by going to clubs and coffee houses. On line ads at sites like www.purevolume.com could also be helpful to attract up an coming musicians.

2) What is the range people are willing to pay, compare different packages.

Pricing:

Demo Package: six hours in the studio recording up to three pieces. Music will be mixed and mastered with 10 CD's provided including the artwork and shrink wrapping. $649. Additional CD's can be purchased at a nominal fee.

Promotional Package: same as above except 50 CD's will be provided and a web page will be designed and hosted for one year. $949. Annual renewals will be available for the website.

Deluxe Promo Package: same as both above except posters and brochures will be designed and professionally color laser printed. An initial supply will be provided with the package. $1249. Additional supplies can be purchased.

After examining our cost, breakeven points and necessary profit margin to remain profitable, we determined that these packages are prices fairly. We checked our the competitors and we are slightly below their pricing.

3) Will my plan attract professional musicians, or new performers? what level of expertise will I attract?

Our current business plan seems to be attracting the new performers. These are people willing to pay for exposure and demo recordings with the hope of gaining a large audience. The new performers we attract however have a good level of expertise. We feel that at that stage in their careers, they can afford our services.

posted November 09, 2006 12:54 AM            

2. There are two ways we charge our customers. - 10% of the total service EX/ from 1st consultation to clean-up.
- per individual service EX/ getting the venue, marketing, getting musicians.

3. I will pay performers there asking price or if I work with them on regualar basis, most likely I would get a discount for my client.

4. I would only deal with professionals. It’s the choice of my clients the kind of musicians would perform.

5. The group that offers the most potential for growth are entrepreneurs and start-up companies.

posted November 09, 2006 03:46 PM            

2. The range that people are willing to pay is dependent on the type of bar or restaurant they owe. I would like to sell to smaller bars at first via the web and trade shows they are looking to cut cost.

3. Which logo /slogan / website design accomplishes which branding and usability objective.

Sirius
Bar Cast
Music where and when you want it

posted November 09, 2006 05:40 PM            

•The range that customers will be willing to pay for these products is $150-$300. This is a fair price for two items. An MP3 player alone cost around $100 if not more. A watch costs around $70-$100. So it depends on the design of the jewelry that the customer wants.

2)What companies offer benchmarks in areas (ex. customer service) that we should strive to be like?

•Customer Service-South West (even though it is in a different industry) has great customer service skills. They treat their employees and customers the right way. They cater toward them and help them in any way that they can.

3)Where would you look to buy Smart Jewelry?

•On our company website
•On the Guess Website and the Guess stores
•In Department stores such as Macy’s, The Bon Ton, and Kaufman’s

4)Where would we find customer?

posted November 09, 2006 06:15 PM            

2) What is the range people are willing to pay, compare different packages.
We will carry a full range of accessories and mp3 players. This will depend if they want name brand or any brand.

3) Which logo / slogan / web site design accomplishes which branding and usability objective?
Website Design that is conducive to Best Buy

4) What customer segment offers the most potential growth?
Younger customers who are naturally tech savvy.