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Web Site Critique
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If you don't need to fill out this form for course credit, I'd still appreciate a thoughtful critique of any web site you choose. I'm very interested in your comments at the end about what this critique examines and about how the questions are phrased and ordered.
Please visit some sites related to your MBA 600 project and take the class on a ten-minute tour of one of them. Your tour should elaborate and illustrate the short answers you will email to me when you submit the form below.
To get full credit, please respond to every one of these questions. Give short answers here and longer answers in your oral presentation.
There's nothing worse than filling out this form and then having something goof up so that it doesn't work and all your time and careful thinking seem wasted.
If you are comfortable with multiple windows, open two browser windows. Put this form in one and put the site you're critiquing in the other.
If you are comfortable with copy-and-paste (CTRL-C, CTRL-V), open a text editor such as Notepad and type out your answers there. Save early; save often. When you're done, copy and paste the answers back into this form. Then if something goofs up, you have your work safely tucked away on your hard drive.
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What is the site's primary purpose:
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to inform |
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to educate |
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to entertain |
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to persuade (or sell) |
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to build community |
Primary audience. The site may tell you; you'll probably have to infer it. Big question: to what extent is the audience the customer or the organization's vanity or the lawyers?
Does the homepage have a statement about privacy no more than one click away?
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Yes |
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No |
Was a contact person or email address readily available?
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Yes, every page |
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Yes, some pages |
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No |
Choose View Source and look at the tags between the head tags. Some of them will start like this: <meta name="author". Others might start <link or <script or <applet. List the names of the ones on your page. What do they tell you?
Looking at the site as a whole, what is on it?
What is not on this site? That is, can you think of anything that could / should / might have been there that's not?
What can you do at this site?
What can't you do at this site?
What department seems to be in charge? PR, marketing,computers, legal?
Vocabulary: Did you see any objects you didn't know
the name of?
(examples: type of button; some geekspeak on an error message)
Please list or describe them in the box below. Copy-and-paste is good.
Does this site seem to be ...?
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an industry leader |
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an industry follower |
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just barely visible |
How is the site organized overall? If there's a site map, include its URL.
(examples: like a book; chronologically; product by product; by the organization's departments of divisions; by logical content groups, by user needs, etc.)
If there's not a site map, could you draw a picture or diagram of the site structure?
To give you the maximum flexibility, use whatever medium you find easiest -- from a paint program to a doodle on a dinner napkin -- and hand it in separately.
What did you like best?
What did you like least?
Referring to your answer above about what you can and can't
do at this site, think about some alternatives. In print, how would it be
done?
Why?
Person to person (no computers, no books, no pictures), how
would it be done?
Why?
Overall rating
Comments about the site
Comments about this form
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