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Gizmos, Inc. logoMarketing Site Features

Online marketers can often apply what they knew from the offline world. Often, however, they have to find new ways of marketing and they face new realities, especially empowered customers.

This form is designed to work with all the features of the online store. Because the features are new, evolving, and varied, this form is very open-ended and general. Please adapt it to your needs.

Your Name / Email (if you want a response or course credit)

Name of feature

What is it?

Short definition or description.

Why to use it

This is also called a business case. What would you say to the boss or client to explain the benefits and opportunities of using this feature? Think in terms of sustainable competitive advantage.

Why not to use it

What would you say to the boss or client to explain the drawbacks, risks, and threats of using this feature?

Articles about it

Where can I learn more about this feature? In addition to general search engines, try the site searches at ClickZ, E-Commerce Times, The Industry Standard and other online news sites.

Please use the format common on Ricci Street: title, URL, author, publication, date, short excerpt.

Where to find it

All of these features have companies or organizations that sell or give away software that the merchant can use or adapt. Provide URLs for the market leaders.

Examples

What e-commerce sites are using this feature? Try to provide a range of successful / unsuccessful uses.

General

Anything not covered above that you noticed or want to comment on

Comments about this form

 

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modified: November 7, 2000
by Douglas Anderson
http://RicciStreet.net/gizmos/lab/marketingfeatures.htm