Customer 1

Name: Ron

Age: 45

Location: California

Occupation – supermarket manager  

After a tough morning negotiating with produce dealers on the price of melons, it is time for Ron to take a break.  Ron casually struts to the break room, ignoring customers as they approach him, with his ear phones connected to his mobile phone, listening to his favorite 70's smooth jazz play list through Mobile Music.  During his lunch hour, on warm summer day, he cruses the park, listening to his favorite tunes as people start to mob his car and start dancing all around it.  All of this is due to his taste in music and can easily share his play list with everyone.   

Is anxious and cynical and looks skeptically at any brand. A careful shopper, he avoids new things because they appear scary.

Customer 2

Name : Melissa

Age: 22

Occupation: Student

Location: Nebraska

Melissa commutes to school every morning listening to her favorite play list broadcasting through Mobile Music.  As she parks her car, blocks away from campus, she continues listening to her same play list through her mobile phone.  This keeps the computer geeks from talking to her because they can see she is really into her music by the look on her face.  After finally arriving to class, Melissa is able to listen to her music and share it with her friends using Smart Jewelry.  At the end of the week, while parting at Sean Collins mansion, instead of exchanging phone numbers, they exchange play lists.  Better luck next time. 

This customer is extroverted, seeks new stimulation when shopping, and is likely to buy impulsively.

Customer 3

Name: Tyrese

Age: 41

Occupation: School bus driver

Location: Florida 

After dropping a full buss load of wild kids at school, Tyrese listens to some old school Metalica played through the school bus radio from Mobile Music.  This relaxes him before he has to pick up the kids again after school.  After a long hard day, Tyrese listens to some R&B in his car to get him in the mood before returning home to his lady friend who has the same music playing as he enters the front door.  Mobile Music, it's what gets you going!

Your customer is very brand conscious, into the latest styles, chic and gadgets even a bit of a brand slave.

Customer 4

Name: Samantha

Age: 34

Occupation: Soccer mom

- Does not like to clip coupons.

Your customer looks for authenticity, the unique. On the one hand, this customer loves quality, wants the best and the rare. On the other hand, this customer is a pretentious snob who always wants something her neighbors don't have.