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Section 41-M Wednesday, 6:00 - 10:30
Number of Credits 3
Instructor Douglas Anderson
Instructor Availability office, 85 Humboldt
Hours Wednesday 4:30 - 6 PM; anytime at Doug@RicciStreet.net
A text- and cases-based course on the strategic management of change. Emphasis is on decision making as a learning activity in a context of transformational uncertainty. Topics include: the role of innovation in competitive advantage, designing and implementing a technology strategy, forecasting the advent of novel technologies, appropriating the benefits of new technologies without undue risk exposure, and managerial styles and corporate cultures that enhance technological leadership and innovation.
After completing this course, you will
gain a
working knowledge of the strategic aspects of technological design and
innovation, and their roots in both the culture of the organization and the
sector from which the firm derives its operational norms.
be
better able to apply multimedia techniques to problems in strategic management
of technology and innovation. To demonstrate this increased knowledge, you will:
set up and run a laptop-based digital research and communications center
use the Internet to responsibly and professionally communicate, present, research, and collaborate
After completing this course, ...
how the Internet is driving organizational change today in the
context of how communications and productivity tools have driven organizational
change for thousands of years
how organizations learn and manage knowledge in the context of
how people learn and manage knowledge
how to forecast change and evaluate the risks that form
the context for an integrated technology plan
common software tools and utilities to design, assemble, and run a
laptop-based research and communications center and World Wide Web site
the Web for research into strategy, management, technology, and
innovation
popular software tools to make three essential business media:
presentations, web sites, and graphics (charts and images)
In order to lead in business organizations, you must be able to do many things other than write well, speak well, and charm the boss. These five also apply to meeting the course objectives as well as the job description above.
It's called a PC or Personal Computer partly because you can personalize it. How you manage your files on the computer is probably as personal and inscrutable to others as how you manage them in your physical office.
There's so much information and computer programs are so bloated with features. You have to be able to learn on your own and just keep clicking.
You'll never have only and exactly the information you need. You'll never have enough time. You'll rarely find that one path to the future is clearly correct and all the others are wrong. You will have wicked problems and you will have to make compromises that are guaranteed not to please everyone.
Transcend your and your organization's concrete situation into an intelligent awareness of broader, often abstract, contexts. A good test would be the ease with which you can draw valid inferences from articles in the news. For example, do you understand why the Department of Justice is so upset with Microsoft for bundling the Internet Explorer browser? Do you understand how the DOJ's pursuit of Microsoft affects your ability to send email to your boss? In organizations, your big thinking helps the boss distinguish who gets promoted.
Your ongoing evaluation of your progress as a business communicator is the most useful tool for your improvement.
Did I emphasize that enough? Let me try again. Careful and effective writers and speakers are, at times, very self-conscious. I highly recommend that starting now you write about your work in some form of journal or file. After you have done everything else for the course, answer three questions:
You must email this self-assessment to me. It's your way of telling me that you have finished the course. When I have the self-assessment, I will turn in your course grade based on everything you did before that date.
Any student with a disability who believes he/she needs accommodation(s) in order to complete this course should contact the Office of Disability Services as soon as possible. The staff in the Office of Disability Services will determine what accommodations are appropriate and reasonable under the Americans with Disabilities Act. The Office of Disability Services is located in the Main Building, room 021 and can be reached by phone at (716) 884-3281, extension 280.
Grades on your papers will reflect standard English usage. The Modern Language Association's (MLA) bibliographic style is generally used at Medaille.
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