Shopping Behavior Questionnaire


Are you the primary furniture shopper of household?          yes no

 

Where do you shop for furniture ?

Other:

 

What are your reasons for shopping at that store the most?  

Enter your comments in the space provided below:

What do you like the most about your choice of store?

 

What do you dislike the most about these stores?

In an average year how often do you shop for furniture?

Other:

How much of your overall shopping is done at a large chain?

 

How satisfied are you with your store?

What at the store brings value to you as a customer?

(Rate on a scale of 1 to 4  - 4 being the highest

Employees      Quality      Delivery       Variety      Price

How satisfied are you with the following?

Service   

Delivery       

Credit terms    

Sales force         

How often do you shop for furniture on the Internet?

How likely are you to purchase furniture on the internet?

Age              

Gender          Male    Female

Education        GED                   H.S. or less        Some College          College

Graduate                  Post Graduate 

 

Family Income:           <25,000         25,000 to 50,000         50,000 to 75,000     

75,000 to 100,000     100,000 + 

Tell us how to get in touch with you:

Name
E-mail
Tel
FAX
Please contact me as soon as possible regarding this matter.


Revised: March 02, 2007