Shopping Behavior Questionnaire
Are you the primary furniture shopper of household? yes no
Where do you shop for furniture ?
Raymour & Flanigan Rosa's Value City Other:
What are your reasons for shopping at that store the most?
Enter your comments in the space provided below:
What do you like the most about your choice of store?
What do you dislike the most about these stores?
In an average year how often do you shop for furniture?
1-2 times per year 3-6 times per year Bi-Monthly Monthly or greater Other:
How much of your overall shopping is done at a large chain?
less than 25% 25-50% 50-75% 75%+
How satisfied are you with your store?
Very Satisfied Satisfied Neutral Not Satisfied Very Dissatisfied
What at the store brings value to you as a customer?
(Rate on a scale of 1 to 4 - 4 being the highest
Employees 4 3 2 1 Quality 4 3 2 1 Delivery 4 3 2 1 Variety 4 3 2 1 Price 4 3 2 1
How satisfied are you with the following?
Service Very Satisfied Satisfied Neutral Not Satisfied Very Dissatisfied
Delivery Very Satisfied Satisfied Neutral Not Satisfied Very Dissatisfied
Credit terms Very Satisfied Satisfied Neutral Not Satisfied Very Dissatisfied
Sales force Very Satisfied Satisfied Neutral Not Satisfied Very Dissatisfied
How often do you shop for furniture on the Internet?
6 times a year 4 times a year 2 times a year never
How likely are you to purchase furniture on the internet?
Extremely Likely Very Likely SomeWhat never
Age 25 or Younger 25 to 35 35 to 45 45 to 55 55 to 65 65+
Gender Male Female
Education GED H.S. or less Some College College
Graduate Post Graduate
Family Income: <25,000 25,000 to 50,000 50,000 to 75,000
75,000 to 100,000 100,000 +
Tell us how to get in touch with you: