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Digital Wares logoThe Reports

MBA 604 - Marketing through New Media - Fall 2006

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class directory

final presentations

project list

How will these projects be evaluated?


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Class Directory

Doug Anderson
Doug@RicciStreet.net
Bistro: Doug

Mike Agnello - TheMOVIEFactory.com Don Bouchard - DemoPro
Matt Casper - BackStageLive.com Sean Collins - Worldwide Sports
Laura Crump - Superproducers Tara Doster -
Natasha Fields - BluTone Jon Gill - Sessions
Colleen Hunter - Community Improvement Fundraiser & Elevater Colleen Lyons - I-Trade
Rick Mariano - Sportsrecruiter.com Bob Moudgil - BarCast
Marc Poitras - ME (Mobile Entertainment) Kara Pritchard - Smart Jewelry
Lavon Stephens - BitStream Lounge Katia Theodule - At Your Service
Andrea Tirone - PopScrapInc. LeMar Ward - LSaT

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Schedule of Final Presentations

   

Saturday, December 16

 

Lecture Hall equipment

1 - 1:15

LeMar Ward - LSaT

1:15 - 1:30

Kara Pritchard - Smart Jewelry

1:30 - 1:45

Rick Mariano - Sportsrecruiter.com

1:45 - 2

Colleen Lyons - I-Trade

   

2 - 2:15

Andrea Tirone - PopScrapInc.

2:15 - 2:30

Jon Gill - Jam Sessions

2:30 - 2:45

Laura Crump - Superproducers

2:45 - 3

Tara - Marketing Musicians

3 - 3:15

Colleen Hunter - Community Improvement Fundraiser & Elevater

 

 

3:15 - 3:30

Break

 

 

3:30 - 3:45

Bob Moudgil - BarCast

3:45 - 4

Lavon Stephens - BitStream Lounge

4 - 4:15

Marc Poitras - ME (Mobile Entertainment)

4:15 - 4:30

Natasha Fields - BluTone

   

4:30 - 4:45

Mike Agnello - TheMOVIEFactory.com

4:45 - 5

Don Bouchard - DemoPro

5 - 15:15

Matt Casper - BackStageLive.com

5:15 - 5:30

Sean Collins - Worldwide Sports

5:30 - 5:45

Katia Theodule - At Your Service

 

Goodbye MBA 604!!!!!!!

   

wrap-up - what have you learned since August?

Web site features and services

  Communities Online Services Professional Services Retail
  CIFE SRU Jam
Sessions
Pop
Scrap
ME World
wide
Sports
Bar
Cast
MOVIE
Factory
Back
Stage
Live
Marketing
Musicians
Super
producers
Demo
Pro
At
Your Service
BluTone LSaT Smart Jewelry Bit
Stream Lounge
I-Trade
  Colleen Rick Jon Andrea Marc Sean Bob Mike Matt Tara Laura Don Kathy Natasha LeMar Kara Lavon Colleen L

logo
 
                 

 
trade show         CEDIA   NAB
Radio
Show
                CES 2007    
audience at the trade show         international trade ass'n of companies that design and install electronic systems for the home   radio
industry
                the world's largest annual tradeshow for consumer technology and America's largest annual tradeshow of any kind    
presenter's manual?         manual                     manual    
Features                                    
catalog of products
and services
                                   
product samples                                    
written content                                    
downloadable media                                    
viewable media                                    
email collection                                    
email newsletter                                    
participation in off-site online community                                    
shopping cart                                    
payment system                                    
fulfillment                                    
customer service                                    
FAQ, help                                    
online
software applications
                                   
online community (cms)                                    
policies (privacy,
security, returns, etc)
                                   
archives                                    
investor relations                                    
about us                                    
site map/search                                    
banner ads
(yours on other sites - an expense)
                                   
Sources of Income                                    
physical
(shipped) products
                                   
digital (downloadable) products                                    
offline services                                    
online services                                    
3rd party advertising (space ad inventory)                                    
partner referrals                                    
affiliate programs                                    

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Projects

which future scenario (speedbumps etc) best suit your business

corp org/arch

# start-up employees

anticipating MBA 624 ...

I heard a story on the radio about the guy from Rochester who invented the copier and how he went from one high-tech company to another in the 1940's. No one would buy it. Why would anyone want a copier? They had carbon paper!! Who would want a copy of something that had already been typed up? Besides, PhD's in physics impatiently explained to the guy, his invention was theoretically impossible. They all laughed.

Go to Amazon and check out the book:

They All Laughed... From Light Bulbs to Lasers: The Fascinating Stories Behind the Great Inventions That Have Changed Our Lives
by Ira Flatow

In 1995, if I had told you that I was going to start Google, eBay, and Amazon (as they are now), you would have laughed at me, too.

notes

Not everyone spent their whole 1,000 credits. A couple of you gave me decimal point scores that I rounded up.

margin of error - I have clustered the scores within which I am pretty sure there is no significant difference.

range - Note that DotGom has the widest range, 175, and Music with a Smile the narrowest, 35.

If this were a horse race, right now the horses would be at the first turn, not the finish line. I would like each of you to take ten minutes to compose an email to me with concrete suggestions for what would make each of these business ideas more investable to you. I will compile those suggestions in the right-hand column.

self-assessment - after you've done everything else for this course

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modified: December 16, 2006
by Douglas Anderson
http://RicciStreet.net/dwares/lane/mba604/reports.htm