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logowares.gif (6217 bytes)The Syllabus

MBA 600 - Multimedia Applications in Business - Spring 2000

Warning: This web page is old, it's unattended, and the links are rotting.

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this page
January 27
February 1 | 3 | 8 | 10 | 15 | 17 | 22 | 24 | 29
March 2 | 7 | 9 | 14 | 16 | 21 | 23 | 28 | 30
April 4


This is a good page to bookmark.

The links on this syllabus will take you on divergent paths. I don't expect any of you to read -- or to need -- all of it. However, if you're going to progress towards the course objectives, I do expect all of you to read -- and to need -- much of it. It's up to you to balance your learning style against these resources.

We have 18 class sessions. For ten of them, you will be making individual and group presentations. One near the end will be a trouble-shooting workshop. For the other seven, I will lecture for the first hour and we will have hands-on computer skills building for the second hour.

Teacher Presentations

January 27Professional Expectations how geeky are you?

February 1The Internet separating hype from reality

February 3Research on the Internet turning data into infomation

February 8Effects of the Internet issues, problems, and trends

February 22The Transformation of the Enterprise industries and business processes

March 7Electronic Documents linear presentations and hypertext webs

March 9The Digital Development Process turning infomation into knowledge

Student Presentations

February 10, 15, 17Web Site Critique

February 24, 29, March 2Web Page Critique

March 21, 23Policy Issues

March 30, April 4The Transformation of the Enterprise

Skills

For the things we have to learn before we can learn them, we learn by doing them.
-- Aristotle

January 27copy and paste, view source, save images

February 1tag text, make links, embed images

February 3add styles to pages

February 8diamond bulletuse tables to control layout and forms to get feedback

February 22diamond bulletcrop, resize, and color clip art

March 7diamond bulletmake a PowerPoint presentation

March 9diamond bulletuse style sheets

March 28diamond bulletFrontPage workshop

Beating your head against the wall burns 150 calories per day.
-- Anonymous

Required Reading

A Note about Paper

We will not use a common dead-tree version of a textbook for this course. Why? The traditional publishing industry's product cycle is way too slow for Internet time. It typically takes two years for a traditional paper publisher to turn a finished manuscript into a textbook ready for the first day of class. To be ready for class in Spring 2000, the manuscript would have frozen in the winter of 1997-98. That's okay if the subject is Shakespeare or accounting. Shakespeare hasn't written anything new in the past two years. Rest assured that the Generally Accepted Accounting Principle are still generally accepted. However, quite a bit has happened in the way organizations use information.

Articles

What Is The Internet (And What Makes It Work)
by Robert E. Kahn and Vinton G. Cerf

The Internet and the New Economy
by Alan S. Blinder.

An Internet Policy Institute series for the presidential candidates. Short and very authoritative. The first was written by two of the men who "invented" the Internet.

InternetWeek's Transformation of the Enterprise feature, especially Part 2: Transforming Business Processes.

While you're reading, ask yourself whether anything in your professional experience applies.

The Cathedral and the Bazaar
by Eric Raymond

This somewhat geeky article was cited by the owners of Netscape when they opened up their proprietary source code two years ago and then sold themselves to AOL a little over one year ago.

The ClueTrain Manifesto
by Christopher Locke

These 95 theses, modeled after Martin Luther's from 450 years ago, are designed to shake up business-as-usual as radically as Luther shook up religion-as-usual. I'm not recommending that you buy the book, but here's the link to Amazon: The Cluetrain Manifesto. If you buy it directly after clicking on that link, Ricci Street gets a credit from the Amazon Associates' program that will help defray my out-of-pocket expenses.

"In the Beginning Was the Command Line"
by Neal Stephenson

This one is optional, so I'll give you a teaser:

About twenty years ago Jobs and Wozniak, the founders of Apple, came up with the very strange idea of selling information processing machines for use in the home. The business took off, and its founders made a lot of money and received the credit they deserved for being daring visionaries.

But around the same time, Bill Gates and Paul Allen came up with an idea even stranger and more fantastical: selling computer operating systems. This was much weirder than the idea of Jobs and Wozniak. A computer at least had some sort of physical reality to it. It came in a box, you could open it up and plug it in and watch lights blink.

An operating system had no tangible incarnation at all. It arrived on a disk, of course, but the disk was, in effect, nothing more than the box that the operating system came in. The product itself was a very long string of ones and zeroes that, when properly installed and coddled, gave you the ability to manipulate other very long strings of ones and zeroes.

Even those few who actually understood what a computer operating system was were apt to think of it as a fantastically arcane engineering prodigy, like a breeder reactor or a U-2 spy plane, and not something that could ever be (in the parlance of high-tech) "productized."

Twenty years later, of course, Bill Gates is the richest person in the world. Last November, Harvey Blume reviewed Stephenson's essay in Revenge of the Wizards in The Atlantic.

Newsletters

At these web sites, you should sign up by submitting your email address.

diamond bulletWired magazine's Wired News; sign up in the "free delivery" box on the left
diamond bulletJack Teems' Neat Net Tricks
diamond bulletTara Calishain's ResearchBuzz

They will send email newsletters on a regular schedule. You can send an email to the editor, but you can't add anything to the next issue on your own.

diamond bulletWebmonster's Web Design

You'll be able to listen in while the top web designers discuss their craft. At first, most of the topics will seem like geek speak, but please persevere. You'll gradually catch on. It will help if you follow some of the URLs in the messages and especially those in the contributors' sigs.

The Webmonster discussion list is very active; you'll receive a long email digest at least once a day. It has all the messages that have come in from readers sorted by threads. By following the posting instructions, you can add your voice to the discussion.

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January 27

Professional Expectations - how geeky are you?

Slogans and Mantras

skills

multiple apps: open and resize two browsers and a text editor
copy and paste: highlight | CTRL-C | place cursor | CTRL-V
view source: right-click | source
save image: right-click | save image as ..

Let's make a web page

to do

Explore Ricci Street and the WWW beyond.

A good place to start is the Ricci Street site map, set up like a table of contents.

Get in the habit of viewing HTML source code.

Every so often, view the source code of a page and try to relate the code to the display on your screen.

Send me an email at Doug@RicciStreet.net.

The email should carry an attachment -- your resume in .txt format. If your resume is in Word's .doc or some other proprietary format, please "wash" it in NotePad before you send it to me.

Visit the Ground Zero Bistro.

Register and introduce yourself (by posting a message) in our course's threaded discussion forum.

How geeky are you?

Respond to and submit this form that asks about your computer skills. It will help me understand how to pace the course.

Download and install AIM (AOL's Instant Messenger).

I hold office hours online from 10 to 11 AM on Saturdays. If you add me to your buddy list, you can chat with me at other times when I'm online. Chat with your teammates, too.

Contact a classmate.

Chat with AIM and try two BuddyHelp sessions, one each way.

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February 1

The Internet - separating hype from reality

skills

tag your text: <p>, <h1>, <h2>, ... <h6>
make links: <a href="http://RicciStreet.net/"></a>
embed images: <img src="images/foo.gif">

Let's make a web page

to do

diamond bulletContinue coding your resume.

diamond bulletTune up your operating system.

Windows 98 has Maintenance Wizard in the Start | Programs | Accessories | System Tools menu. You should explore all the items on the System Tools menu.

diamond bulletRead What Is The Internet (And What Makes It Work) by Robert E. Kahn and Vinton G. Cerf and The Internet and the New Economy by Alan S. Blinder.

An Internet Policy Institute series for the presidential candidates. Short and very authoritative. The first one's a yawner, but it was written by two of the men who "invented" the Internet.

diamond bulletRead InternetWeek's Transformation of the Enterprise feature, especially Part 2: Transforming Business Processes.

While you're reading, ask yourself whether anything in your professional experience applies. Then go to the Bistro and talk about it before the next class.

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February 3

Research on the Internet - turning data into infomation

skills

diamond bulletadd styles to pages

Let's make a web page

to do

diamond bulletEmail Doug your choices for team and policy issue to be listed on the reports page

diamond bulletEmail Doug your team's project description to be listed on the reports page

title - Selling Stuff Online
industry - retail stores
process - marketing/advertising
team members - Sharon, Pete
graphic and summary - to come

diamond bulletStart researching your industry, business process, and issue. Share your research with your teammates and teacher via email and your classmates at the Bistro.

diamond bulletStyle your resume by using the style tag in the head of the document. Send the edited .htm file to me and I'll post it before the next class. We'll keep at it until it looks great and the code is clean.

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February 8

Effects of the Internet - trends, problems, and issues

skills

Information design

Web Design 101
Squishy's Crash Course in Information Design
10 Questions About Information Architecture
The Foundations of Web Design
ABCs of Building a Web Site: A Web Design Tutorial for Rank Beginners

Introduction to tables, forms and frames

We're talking about the tags at the bottom half of the Webmonkey Cheat Sheet. As usual, I highly recommend Webmonkey's articles on tables, forms, and frames.

to do

send Doug your styled resume for final posting

I expect several more drafts until it looks good and is cleanly coded.

diamond bulletBefore February 9, submit a critique of the Web site you will present on the 10th, 15th or 17th.

You should choose a site from the industry you are researching for your Gizmos, Inc., project. If you can't decide, please email me and I'll make the decision for you.

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February 10, 15, 17

Web Site Critique
oral presentations

Web site critique explanation on case page

Web site critique form

to do

diamond bulletread The ClueTrain Manifesto, by Christopher Locke

These 95 theses, modeled after Martin Luther's from 450 years ago, are designed to shake up business-as-usual as radically as Luther shook up religion-as-usual. I'm not recommending that you buy the book, but here's the link to Amazon: The Cluetrain Manifesto. If you buy it directly after clicking on that link, Ricci Street gets a credit from the Amazon Associates' program that will help defray my out-of-pocket expenses.

diamond bulletvirus hoax emails

We seem to have false virus warnings being passed around the class. If you receive an email urging you to forward it to all your friends, please check it out first. I sent a few of you some intemperate responses and finally made a web page explaining what's going on.

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February 22

The Transformation of the Enterprise: industries and business processes

skills

I hope to spend most of the second hour demonstrating how to use FrontPage for some basic pagemaking. Feel free to bring your laptop and mouse to click along with me.

Images

Tables
Format tables
Add text and images
Add columns and rows

Forms
Add radio buttons
Add check boxes
Add text boxs

Frames

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February 24, 29, March 2

Web page critiques
oral presentations

Web page critique explanation on case page

Web page critique form

to do

diamond bulletyour team's index.html page (homework #3)

I made a directory for every team that has given me a team name: biorite, events, i3, suresire, unlimited. Here's a reduced-size screen shot of what's on the mba600 directory on the server in N Carolina. The others, erp, mp3, music, and travel, are from last semester; note the dates of last update.

Right now, your directories are empty except for a sub-directory called "images", which itself is empty. If you try this URL:

http://RicciStreet.net/dwares/lane/mba600/biorite/

(substitute your team's directory name for "biorite") the server will look for a default page and return an error message or a default directory listing because it won't find an index.html page.

Thus, I'd like each team to send me an index.html page that I can put into the team's directory. It doesn't have to say much yet. You can keep revising it and sending me a new one.

Sending me a new one is still a problem. I have not yet figured out how to make that a reliable process for everyone. If someone on your team seems to be able to send .htm files without corruption or other goofiness, that's great. Otherwise, we might have to resort to floppies.

diamond bulletFrontPage settings

FrontPage lets you customize many features. If you want to know what I recommend after using FrontPage for almost four years, this page has a lot of screenshots and explanations. The screenshots are full size, so they'll take a while to load.

diamond bulletFrontPage beginner's tutorial at Actden.com.

Click on the top right of the home page. It's designed for 6th graders, which is about the level you want to be working on while you learn bloatware like FrontPage. I recommend these sections:

1. A Fresh Start
2. Text
3. Images
5. Hyperlinks
6. Tables
7. Previews
8. Web site
except Expand with Word 2000
10. Forms

I recommend that you omit these sections:

4. More Images
9. Style
11. Data
12. Reports
13. Publish

diamond bulletTraining Tools' Introduction to FrontPage 2000

online version
downloadable and printable version

diamond bulletinstructions for exchanging .htm files

diamond bulletspecial instructions for AOL users

diamond bulletWeb Snapshot

Take a snapshot of your web usage.

http://www.arachnoid.com/browser/index.html

If you go to that page, it will read the information off your computer and display it in the grey box on the lower part of the page. Please copy and paste (CTRL C and CTRL V) the table -- everything between the red horizontal lines -- into an email and send it to me so that I can give you a y for homework #8.

When it gets to your email, it should look something like this:

What you see here is what I'm recommending. Many of you seem stuck with a screen size of 800 x 600 on your laptops. You may find a trade-off between screen size and color. The one can go only so high before the other starts going down.

If you don't mind my showing you, here's what you're using now:

How did I get that to display on a Ricci Street web page? Well, you might be surprised at what else your computer tells other computers on the Web. The folks on the security panel might want to learn more.

Meanwhile, do a view source and check out the Javascript about two-thirds of the way down between the script tags. Pare away the HTML and there's not much left.

Compare your snapshot to everyone else's. WebSnapshot publishes up-to-the-day stats on Web usage patterns and user profiles.

diamond bulletContinue researching your panel topic

Instead of going to the library, copying down citations (publisher, date, etc.), xeroxing pages that you want to reread, and re-typing quotations, you're going to keep a Web log and send it to me as you go along.

The Web the Way It Was
by Leander Kahney
Wired News, February 23, 2000

A weblog, or blog, is a regularly updated list of links and commentary to interesting material on the Web. Because the majority are self-published, precise numbers are difficult to gauge. Observers, however, agree that weblogging is growing like never before.

If you want to see what other folks' web logs look like, UberSearch will take your keywords and return only web logs. (Click << Go >> on the left to go to the one you choose.) For example, I entered "copyright" (without the quotation marks) and got hundreds of returns, among them the web log of Dan Bricklin, who "invented" the spreadsheet twenty years ago. By the way, I think that the UberSearch page has a very attractive visual design.

extra credit

I'm recommending above that you do the Web log assignment yourself and send it to me so that I can post it to the Web. However, if you want to automate much of your part of the process and completely take me out of it, try Blogger.

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March 7

Electronic Documents
linear presentations and hypertext webs

the digital document

How is it different from ink on paper?

email writing style

Web style guides

organized email

newsgroups
discussion lists

Bistro

oral presentations

Who has the clicker?

information design

What is information design? What do information designers do?

interface design

What is interface design?

image editing

Web browsers will display images that are in either .gif or .jpg format. Both are compressed from the standard bitmapped file, which may have a .bmp, .tif, or similar format.

You probably have an couple of image editors on your PC. Open an image in them and try as "Save As .." then "Save As Type" to see whether it will save images in .gif or .jpg format. For example, the Paint program (Start | Programs | Accessories) will save images in those formats. Unfortunately, Paint isn't a very powerful editing tool.

If you don't have the appropriate image editor or if you would like one with more power, download Paint Shop Pro from Shareware.com. You're looking for psp414.exe (Paint Shop Pro Version 4.14) for Win95/NT.

clip art

Iconbazaar

ClipArt.com

For Art Today, you'll need a password. Email me.

skills

style sheets

make a short presentation with PowerPoint

to do

diamond bulletread The Cathedral and the Bazaar by Eric Raymond

This somewhat geeky article was cited by the owners of Netscape when they opened up their proprietary source code two years ago and then sold themselves to AOL a little over one year ago.

diamond bulletlearn more about the open source community

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March 9

The Digital Development Process
turning infomation into knowledge

four basic processes: one foot in the old world, one foot in the new

usability: data-based decision making process

concept mapping: fitting content to user

interface design: words, images, graphics

rapid prototyping: FrontPage at its best

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March 14, 16 - Spring Break

March 21, 23

Policy Issues
security, privacy, copyright, taxation

panel discussions on Tuesday, March 21, 6 - 8 PM

6 - 7
security

Toni, Betsy, Pat, Nadra

7 - 8
privacy

Justin, Crystal, Kevin, Linh

panel discussions on Thursday, March 23, 6 - 8 PM

6 - 7
copyright

Cris, Dawn, Gen, Sandy

7 - 8
taxation

Mary, Sheldon, Ward, Pam, John

to do

take the learning styles inventory

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March 28

Workshop
design tips and tricks

FrontPage

web design

I'm going to use FrontPage to import (download) one of the pages from one of your projects. I'm then going to edit that page.

Paint Shop Pro

page design

I'm going to open one of the images from that page in Paint Shop Pro and optimize it for the Web.

WS_FTP

Finally, I'm going to transfer the edited files back to the server.

Dress Rehearsal

We're going to go into the room where you're going to give your group presentations. We're going to figure out how to set up the room and run the projector. We're going to talk about how those presentations will be different from the ones you gave earlier in the mod.

Treat it like a theater production. You're the producer, director, actor, and script writer as well as the set, costume, and lighting designer.  

Voice

hard to hear and understand <----> loud and clearly enunciated

Body

inappropriate clothes <----> appropriate business clothes

negative expressions and postures <----> positive expressions and postures

Visual Aids

default staging: dark, hard to read <----> well-staged: lighting, positioning

clumsy use of technology <----> unobtrusive use of technology

learn more

Audience

no attempt to break fourth wall <----> effective breaking, especially with humor

Resources

Presentations.com

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March 30, April 4

The Transformation of the Enterprise

team presentations - schedule TBA

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modified: March 12, 2000
by Douglas Anderson
http://RicciStreet.net/dwares/lane/mba600/syllabus.htm