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The Reports MBA 600 - Multimedia Applications in Business - Spring 2000 Warning: This web page is old, it's unattended, and the links are rotting. other pages welcome | course | syllabus | case | bistro this page projects | policy issues | web site tours class directory | homework How will these reports be evaluated?

Projects

Look at the box with your team's info as a portal or gateway to your project materials. I'm going to link everything you do to this page, which is mine. The pages beyond here are yours. When we click here and open the door, what will we find? Another door? A picture of a horse? Your best carnival barker spiel? Will you tell us what Victoria's secret really is? Will you show off your stock portfolio's rise with a graph that zooms straight up? I'd be very happy to find at least a table of contents listing of all the pages you're making that I can click to go to.

For starters, you have everyone's resume. Would it make sense to use the same style sheet for all three to provide a more professional-looking unity? Or should you shoot for a Fonzie-the-clown balloon background to show you really like to have fun?

Events for Tomorrow

We are investigating the management issues surrounding the e-commerce community of event planners. Is this the right direction for what has always been a face-to-face type of organization? Does it have to change its management style to be a successful e-commerce industry? Events for Tomorrow will provide the answers.

team members
Pam, Betsy, Linh

events planning industry
Advanced Entertainment * Fonzie the Clown * Just Married Kit

management process
EventSoft * My Wedding Companion * Amyyon

Unlimited

Let Unlimited be your tour guide through an online shopping extravaganza. This site will highlight the variety of products available via the Internet. From what to wear to where to live, it's all just a click away!

team members
Crystal, Ward, Gen

retail industry
Stovroff.com * Victoria's Secret * The Limited

marketing process
Responsys * Verio * ECNow

SureSire

We will be assessing the delivery of customer service for an organization which is largely dependent on intangible products such as bloodlines and fertility.

team members
Nadra, Cris

horse-breeding industry
Stallions Online * Auburn Creek * Barlham Holsteiners

customer service process
First Wave * Knowledge Impact

your team's name

title -

team members - Pat, John

graphic

summary -

It is our intend to investigate the management issues (strategic issues) involved with growth and future of FUBU. A company whose existence is dependent on their cultural image projection. Their retail operation caters to an audience of urban fashion minded individuals. Their association with highly visible celebrities powers their growth. The management of their image is crucial.

retail industry

The Black Holocaust Society * FUBU * Nextel

process - management
Business Know How * Dialpad *  Inner-City Software

I³ - Internet Investing Incorporated is a company whose main objective is to provide investors with insight to the wide array of investment and financial services available online. The site is designed to assist both the novice and well-seasoned investor. Whether you are looking to invest on-line, find the daily stock prices, or simply want to read the latest financial news, Internet Investing Inc. will help you achieve all of your online investing needs.

team members
Justin, Mary, Sandy

stock trading industry
Charles Schwab * E*Trade * Ameritrade

document management process
iManage * The Street * IDD Information Services

BioRite is dedicated to the betterment of health througies, physicians are now better able th biotechnology. From oncology to infectious diseases, genetic science is transforming the practice of medicine. Thanks to genetic discovero determine which patients will benefit, or be harmed by, various drug therapies. The future holds endless possibilities of a "Brave New World".

team members
Sheldon, Toni

biotechnology industry
Amgen * Casino Niagara * Superbad

supply chain management / purchasing process
PeopleSoft * POMS * Andersen Consulting

Policy Issues

The links are to Port 80 pages that I'm starting to put together. Please email more links as a result of your research.

security
Toni, Betsy, Pat, Nadra

privacy
Justin, Crystal, Linh

copyright
Cris, Gen, Sandy

taxation
Mary, Sheldon, Ward, Pam, John

Class Directory

Justin - resume -
email: jfbaxter@aol.com
AIM: jfbaxter
Bistro: Justin Baxter

John - resume -
email: jbellamy@pce.net
AIM: jbellamypce
Bistro: John Bellamy

Genevieve - resume
email: JackC99@aol.com
AIM: JackC99
Bistro: genevieve

Mary - resume -
email h: sweepers@gateway.net
email w: mdettelis@buffalo.veridian.com
AIM: mdettelis
Bistro: mbdettelis

Pat - resume -
email: p2h5@aol.com
AIM: p2h5
Bistro: p2h5

Crystal - resume
email: Crysphess@aol.com
AIM: crysphess
Bistro: crysphess

Nadra - resume -
email: NMac2265@aol.com
AIM: NMac2265
Bistro: nmac

Kevin - resume -
email: kdgc3@earthlink.net
AIM: kxmgc3
Bistro: kevinx

Cris
email: mengs15@aol.com
AIM: mengs15
Bistro: mengs15

Betsy - resume
email h: eabmw@aol.com
email w: bmonierwilliams.inc@moog.com
AIM: eabmw
Bistro: Betsy

Dawn - resume -
email: dawn@pcom.net
AIM: dawnredbird
Bistro: dawn

Sandy - resume -
email h: Sandita13@aol.com
email w: Spawelek@fluids.ittind.com
AIM: Sandita13
Bistro: spawelek

Toni - resume
email: Pettytoni@aol.com
AIM: Pettytoni
Bistro: toni

Ward - resume
email: scarman25@aol.com
AIM: scarman25
Bistro: Ward

Sheldon - resume -
email: ShldSmith@aol.com
AIM: ShldSmith
Bistro: diamond

Linh - resume -
email h: mylinh74@hotmail.com
email w: linh.tran@ccwny.org
AIM: mylinh74
Bistro: mylinh74

Pam - resume -
email: willp85@hotmail.com
AIM: pammy3
Bistro: pamwill

Homework
Monday, April 10

1. Bistro message to introduce yourself

2. Bistro message in response to Transformation of the Enterprise reading

3. Your team's index.html page posted for the first time

4. AIM session with me

5. BuddyHelp session with me

6. Bistro message in response to ClueTrain Manifesto reading

7. research log for policy issue (annotated bookmarks) posted

8. browser and screen info (see Feb 22 to do list)

9. styled resume - a y means you've started to style it, not finished

10. team summary and graphic - the graphic will be hot and will be the doorway to your project material

11. self-assessment - after you have done everything else for the course, do this last.

If I'm missing a y on this chart, please let me know. To keep this chart manageable, I'll delete a column once it's full.

Evaluation

I expect you to participate in both our physical classroom and our digital classroom. At a minimum, you should:

follow all the links on the syllabus
fill out and send all the forms linked to the syllabus
email me a dozen times
post at least a dozen messages to the online discussion forum
take advantage of my digital office on Saturday mornings (optional)
show me your file management system via BuddyHelp

I'm convinced that one of the main causes of problems is people's understanding of what's going on inside their computers. Most people have great difficulty trying to explain that in words. However, how they name, store, and manage files reveals much of their mental model. When I do a BuddyHelp session, I'm always interested in what I see and how people get around and where they put things. Most people do far more clicking than they need to and are far too passive about personalizing their PC's. That's what the P in PC stands for, after all.

On the other hand, when I look at how experienced users manage their files, I'm struck by how individual that process is. For example, my son is the webmaster at SUNY Plattsburgh. When he comes home, he can't find anything on my PC. He's always saying, "Where do you put ... ?" or "How do you have this set up?" And I don't even try to sit down at his PC. I'd be asking for nothing but frustration and trouble.

When I'm looking at students' systems via BuddyHelp, I point out things that seem counter-productive and self-defeating. Mostly, what I'm trying to do is make you aware of how much control you have over the PC and how much you can make your life easier with some basic file management.

Your course grade will come from doing the minimum above and from four presentations:

tour of an industry Web site
tour of a vendor's Web site
panel discussion of issues
report on transformation of the enterprise

It is especially important that you feel comfortable making PowerPoint presentations and web pages. Since most of you know PowerPoint, I expect you to use it for your panel discussion and final report. However, most of you don't come into the course knowing how to make web pages or use an image editor, so I'm more interested in your efforts there.

This is graduate school and this is a learn-by-doing course. There is no final exam or convergent skillset for you to master. "This course is all about mistakes" is a phrase I often hear in self-assessments from students who are voracious learners. The idea of mistakes makes some students very nervous. They want to know the One Right Way of doing things and they aren't into taking chances. If I were using a more traditional grading method, you could not afford to make "mistakes" because you'd have a lower grade as a result. I try to reward mistakes and my biggest enemy is your fear of being hit by a low grade. Thus:

If you do the minimum above and make the presentations in class, you'll get an A- for the course. That's what I expect most of you to get. Note that I don't mention how well you do them. Because your work is public, I expect that your personal pride will motivate you more than a grade.

If you do them with flair and enthusiasm, you'll get an A. It will also help if you make your presentations available for posting on Ricci Street. Your boss could show the web pages or presentation to a client or to the big boss as is. Your boss would remember them when discussing a promotion.

If you don't do the minimum above or one of the presentations, you'll get no better than a B+ for the course. You will certainly be letting down your team members. If you don't do two, we need to talk about whether you have time for the course.

Please note that a "lousy" presentation will get the same A- as one I personally "like". However, that doesn't mean I don't have standards and you don't have pride. Note the criteria below as well as my philosophy of learning and grading.

Policy| Because of the progression of the work, the groups, and the tight syllabus, I don't know how and where to fit in a realistic make-up of your oral presentations. Your web pages, however, can get revised as often as you want after the original due date.

In addition to these presentations, please note that you have one other very important requirement. You must email a self-assessment after you have done all the other work for the course. I will not turn in a grade for you until I get that email.

Criteria

While I can make a case that grades are useless at best and statistically bogus, I'm a big fan of feedback, assessment, evaluation: better now in class than later on the job and better from many sources than from one. I expect you to seek feedback from your team and your classmates as well as from me. My evaluation of written and oral work asks four questions.

content Is it logical, insightful, and visually interesting?
structure Is it easy to follow and learn from?
language Is it designed, written, illustrated, and presented in an appropriate business tone?
mechanics Is it free of error and attractive to look at?

In short, does your work exhibit a command of business communications and its conventions, especially digital?

It comes down to this: If I were your boss, I would want to see documents, webs, and presentations that are attractive and accessible. Having your work available when I need it affects the quality component of my assessment. The quality of your work can be important at raise and promotion time.

These criteria are loaded with ambiguous and subjective terms: easy, appropriate, attractive, flair, enthusiasm. Such holistic characterizations come from observations colored by assumptions and prejudices. However, there are some generally agreed upon professional standards. We will discuss them in class and in the Bistro before your first presentation.