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MBA 600 - Multimedia Applications in Business - Fall 2006

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course description | goals | student objectives
special requirements | self-assessment


Medaille College
Agassiz Circle
Buffalo, New York 14214

Course Disclosure Statement

Section 10279 - 11 at 85 Humboldt, two Saturdays, August 26 and October 14, from 1 - 5:45 PM, and seven Thursdays between them from 6-10 PM
Number of Credits 3

Instructor Douglas Anderson
Instructor Availability office, 85 Humboldt
Hours Tuesday, Thursday 5:30 - 6 PM; anytime at Doug@RicciStreet.net (email)

Course Description

This course examines the conceptual foundations of information technology networks and management practices in industry, commerce, and the professions. Contemporary systems development approaches are analyzed from a managerial perspective. You will demonstrate the competencies necessary to prosper in the networked organization with an emphasis on designing and running a laptop-based communications center and World Wide Web site. In the context of the standard software development process, you will gain more control over popular software tools to make three essential business media: presentations, web sites, and images.

Goals

After completing this course, you will be closer to the leading edge of business communications technology and better equipped to stay there if not get even closer. You will know more about:

To demonstrate this increased knowledge, you will:

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Student Objectives

After completing this course, ...

you will better understand

management practices

diamond bulleteffects of new media on business processes and organizational structures
diamond bullete-business networks transforming every department and function in the enterprise
diamond bulletpolicies: security, privacy, liability, ownership
diamond bulletinformation spaces and knowledge management
diamond bulletproprietary software / open source software
diamond bulletthe digital document and the graphical user interface (GUI)
diamond bulletInternet etiquette and abuses

distributed networks

diamond bulletatoms / bits; analog / digital; old media / new media
diamond bulletthe history and current capabilities of computer software
diamond bulletthe history and current capabilities of computer networks
diamond bulletInternet architecture and metrics, especially demographics
diamond bullettransmission protocols, especially HTTP and FTP
diamond bulletthe Geek Factor: formatting, coding, scripting, programming
diamond bulletthe future of embedded networks and information appliances

systems development

diamond bulletthe digital development process
diamond bulletthe digital development toolkit
diamond bulletsoftware learning styles

you will have used

diamond bulletcommon software tools and utilities to design, assemble, and run a laptop-based communications center and World Wide Web site

diamond bulletthe Web for research, team meetings, calendaring, shared whiteboards, individual and group emails, conferencing, and Internet telephony

diamond bulletpopular software tools to make three essential business media: presentations, web sites, and images

The Syllabus | The Case
The Bistro |The Reports | The Roundtable

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Special Requirements

In order to lead in business organizations, you must be able to do many things other than write well, speak well, and charm the boss. These five also apply to meeting the course objectives listed above.

manage digital information

It's called a PC or Personal Computer partly because you can personalize it. How you manage your files and directories on the computer is probably as personal and inscrutable to others as how you manage the documents and file drawers in your physical office. Learn more.

explore and discover

It's a world of too much information and complex computer programs bloated with features. You have to be able to learn on your own and just keep clicking.

tolerate ambiguity

If you're looking for the One Right Way to do things, this course will frustrate you. In that way, I try to make it resemble reality.

To keep learning -- to keep managing effectively -- you have to keep changing mental models. During that change, you may feel lost, confused, and stupid at exactly the time when the people you manage are expecting you to behave otherwise. I spend part of every day learning something about computers, so I spend a lot of time feeling all three: lost, confused, and stupid.

You'll never have only and exactly the information you need. You'll never have enough time. You'll rarely find that one path to the future is clearly correct and all the others are wrong. You will have wicked problems and you will have to make compromises that are guaranteed not to please everyone.

think big

Transcend your and your organization's concrete situation into an intelligent awareness of broader, often abstract, contexts. A good test would be the ease with which you can draw valid inferences from articles in the news. For example, do you understand why the Department of Justice is so upset with Microsoft for bundling the Internet Explorer browser? Do you understand how the DOJ's pursuit of Microsoft affects your ability to send an email attachment to your boss? Your big thinking helps me distinguish an A project from an A- or B project. In organizations, it helps the boss distinguish who gets promoted.

assess yourself

Your ongoing evaluation of your progress as a business communicator is the most useful tool for your improvement.

Did I emphasize that enough? Let me try again. Careful and effective managers are, at times, very self-conscious. I highly recommend that starting now you write about your work in some form of journal or file. After you have done everything else for the course, answer two questions:

diamond bulletwhat did you learn?
diamond bullethow did you learn it?

You must email this self-assessment to me. It's your way of telling me that you have finished the course. When I have the self-assessment, I will turn in your course grade based on everything you did before that date.

Statement on Disabilities

Any student with a disability who believes he/she needs accommodation(s) in order to complete this course should contact the Office of Disability Services as soon as possible. The staff in the Office of Disability Services will determine what accommodations are appropriate and reasonable under the Americans with Disabilities Act. The Office of Disability Services is located in the Main Building, room 021 and can be reached by phone at (716) 884-3281, extension 280.

Academic Integrity

Medaille's faculty and administration expect all students to complete their academic assignments with honesty and integrity. Students who engage in any form of academic dishonesty (e.g., plagiarism, cheating on a test, forging a signature or an entire college document) will be dealt with severely, with penalties ranging from an F on a given assignment to failing a course or even academic suspension. Students should consult their Student Handbook for full details on the college's policy and procedures for handling formal charges of academic dishonesty.

please note

Grades on your papers will reflect standard English usage. The Modern Language Association's (MLA) bibliographic style is generally used at Medaille.

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modified: August 24, 2006
by Douglas Anderson
http://RicciStreet.net/dwares/lane/mba600/course.htm